Frequently Asked Questions 

"What is COPYWRITING & WHY DOES MY BUSINESS NEED IT?"

Copywriting is the art of writing persuasive content that motivates your audience to take action, whether that’s buying a product, contacting you, or signing up for a service.

For your business to fully thrive, effective copywriting turns your casual visitors into loyal clients.

How?

By highlighting what makes your brand unique.

It’s not just about having words on a page—it’s about creating a connection, building trust, and guiding your audience toward a decision.

Without a strong copy, even the best services can get overlooked.

That's why your business needs copywriting that speaks directly to your target audience and drives results.

"Why does my business need to worry about marketing anyway? I mean, we have a Facebook page."

A Facebook page is a great start, but it’s not enough to stand out in today’s crowded market. Effective marketing goes beyond just being present online—it’s about building a consistent brand, reaching your ideal audience, and creating a message that resonates. With strategic content and personalized marketing, your business can attract the right clients and grow. A well-thought-out marketing plan ensures that your brand doesn’t just blend in with the crowd, but truly shines.

That’s where I come in!

"How will hiring you benefit my business"

Hiring PINK LEMON CREATIVE MARKETING means getting a tailored marketing strategy designed specifically for your business that no one else on this planet has.

I DO NOT believe in one-size-fits-all solutions. By working with me, you’ll gain expert content & copy that speaks directly to your target audience, helping you stand out as the leader of your industry.

I handle every single detail so you can focus on what you do best, all while attracting more clients & growing your business faster than you would by relying on generic approaches.

My success is only as good as yours!

Client ❤️


"Heather has a great ability to crank out awesome content so fast. Almost on demand! She gained fans from every level of the agency. We all love her work. My husband's construction business has already hired her twice."

-Liz B. 

"Heather is exceptional when it comes to creativity. You won't find a more creative or dedicated person to market your business. She has marketed 3 of my businesses to date & will be the only one I trust in the future." 

-Mellissa Y. 

"I am so happy with job that Heather did. She was very professional in every way. She asked a lot of questions to make sure I understood everything & was happy with everything. She was very patient with me due to not being able to respond as quickly as she may needed. The end result was amazing. There is no way I could of done that good of a job on my own. Pricing was very reasonable and I will be working with her in the future."

-James R. 

Throughout both my freelance & corporate copywriting & marketing career, I've worked with a long list of well-known B2B &  B2C companies, creating 5-star marketing campaigns, marketing content, & sales copy that grew their brand & their revenue.

Here are some of the results I have generated for those clients during my 15-year professional marketing & copywriting career.

And I am confident that I can do the very same for you! 

 

Website Traffic and SEO

  • Increased organic traffic by 40% over 6 months.
  • Improved average session duration from 1:30 to 2:10 minutes.
  • Reduced bounce rate from 60% to 45%.
  • Ranked 20 keywords on the first page of Google within 1 year.
  • Increased domain authority (DA) from 30 to 45 in 9 months.

Lead Generation and Conversion

  • Generated 500 qualified leads per month through digital campaigns.
  • Achieved a conversion rate of 5.5% on landing pages, up from 3%.
  • Increased email sign-ups by 25% in 3 months (e.g., 1,000 to 1,250 sign-ups).
  • Reduced cost per lead (CPL) from $10 to $6.50.
  • Improved lead-to-customer conversion rate from 10% to 15%.

Social Media Campaigns 

  • Grew Instagram followers from 5,000 to 12,000 in 6 months.
  • Increased social media engagement rate by 35% (from 4% to 5.4%).
  • Achieved a reach of 500,000 users through a targeted Facebook campaign.
  • Increased click-through rate (CTR) on social posts from 2.5% to 4%.
  • Converted 200 followers into qualified leads per month.

Paid Advertising/PPC CAMPAIGNS 

  • Reduced cost-per-click (CPC) from $2.50 to $1.75 for Google Ads campaigns.
  • Increased return on ad spend (ROAS) from 3x to 5x within 4 months.
  • Generated $50,000 in sales from a single paid ad campaign.
  • Achieved a click-through rate (CTR) of 6% on a Facebook ad (up from 4%).
  • Reduced customer acquisition cost (CAC) from $20 to $12.

Email Marketing Campaigns 

  • Increased email open rate from 15% to 25% within 3 months.
  • Improved email click-through rate from 2.5% to 4.2%.
  • Reduced email unsubscribe rate by 10%, keeping churn below 0.5%.
  • Achieved an email conversion rate of 8% for a product launch campaign.
  • Grew email list from 5,000 to 10,000 subscribers in 6 months.

Content Marketing

  • Published 3 blog posts per week, increasing average engagement by 50%.
  • Increased blog page views from 20,000 to 40,000 per month.
  • Increased time spent on blog pages from 1:45 to 2:30 minutes per visit.
  • Improved content engagement by 30% (e.g., social shares, comments, backlinks).
  • Generated 1,000 leads from content downloads like eBooks or whitepapers.

Customer Retention

  • Increase customer retention rate from 70% to 85% over 6 months.
  • Increased customer lifetime value (LTV) from $1,000 to $1,500.
  • Reduced churn rate from 10% to 6%.
  • Achieved a 25% increase in repeat purchases from existing customers.

Revenue Growth

  • Increased overall revenue by 30%, contributing $200,000 in additional sales.
  • Achieved 20% growth in online sales, totaling $500,000.
  • Generated 60% of total company revenue from digital channels.
  • Increased average order value (AOV) from $80 to $110 through upselling and cross-selling.

Branding and Awareness

  • Increased brand mentions by 200% (e.g., 100 mentions to 300 mentions per month).
  • Improved brand sentiment score by 15%
  • Achieved a 30% increase in brand search volume (e.g., from 10,000 to 13,000 searches per month).
  • Increased brand recall rate by 25% in post-campaign surveys.

Some of My Past Clients


Are YOU Ready to Experience THESE  5 STAR  Personalized Marketing Services FOR YOURSELF?

Take the first step towards making your business dreams a reality & partner with     Pink Lemon Copywriting & Digital Marketing today!